Workshop by Idean

Spreading design thinking in large organizations

Full Day Workshop
For 30 Attendees
€300 (incl. 24% VAT)


Jussi Hermunen, Head of Studio  / Idean / Finland

Petri Heiskanen, Principal Designer / Idean
Christian Aminoff, Creative Director / Idean
Sampo Jalasto, Head of Design / Idean
Anna Kalme, Service Designer / Idean
Matias Vaara, Lead Service Designer / Idean



Featuring guest facilitators

Hailey Hughes, Design Lead – Design language system / IBM
Teemu Luoma, Visual Designer / Google

Date & Time

Thursday, 15th of March 2018
10:00 Registration & Light Breakfast
10:30 Workshop starts
12:00 Lunch
15:00Workshop end


Workshop Details

To really drive change within large organizations, it’s often not enough to hire designers. It’s vital to make design thinking accessible to a larger part of your company.
Spreading design thinking means giving more people the mindset and tools to be customer-centric.
In this hands-on session, seasoned designers from experience agency Idean and IBM will guide and challenge you to set design free within your organization.
Idean has supported, for example, IBM, Cisco, Kesko and Cargotec on their journey of spreading design thinking.

Why Attend

You will get practical guidance on how to:
  • increase the overall awareness of design thinking within your organization
  • build the knowledge and application of design thinking
  • create a common understanding of design principles, tools and practices
  • structure and build a design thinking education program
  • create a governance model (rewarding, measuring, organizational design etc.) to scale design thinking   

For Who

This workshop is recommended for anyone who:
  • is trying to spread design thinking and doing within large organizations (either in-house or agency)
  • has already a foundational knowledge of design thinking and methods